Essentials Of Marketing

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Business & Economics - Sales & Marketing
Essentials Of Marketing

Essentials Of Marketing

Name: Essentials Of Marketing
ISBN: 9780273693581

Jim Blythe

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Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered. This book is aimed at undergraduates taking an introductory marketing course.

Kategorien:

Business & Economics - Sales & Marketing

Jahr:

2005

Auflage:

3rd

Verlag:

Financal Times Management

Sprache:

english

Seiten:

375